During the pandemic, my wife and I started a business around an enrichment dog toy we invented: the Piggle.

To help grow our audience, educate dog owners, and establish authority around canine enrichment, we began to make a genre-hopping album of songs. However, we had to stop after two. Long story.

Each song focused on a specific behavior and paired with snappy copy to help explain why dogs do what they do.

And no, we did not use AI to produce the songs. We worked with real, fully sentient, carbon-based composers, singers, and a stellar audio engineer to bring them to life.