Google Web Creators
In 2020, Google created Google Web Creators, a community to provide tools, guidance, and inspiration for people who make awesome content for the web—think bloggers, photographers, foodie influencers, and so on. We were tasked with creating an Instagram campaign to introduce them to the community and ask them to join us. This campaign is also part of a larger push to get content creators to adopt the Web Story format, which is like Instagram Stories but displayed across the web instead of a single platform.
Break free
This video is about celebrating content creators who have broken free from closed platforms (like Instagram, Facebook, etc.) and create freely on the open web (such as your own personal website), where there are no limits to your creativity or success.
This video speaks to three distinct benefits of creating for the open web:
Control | Creativity | Success
We then created three shorter videos and Stories that spoke to a specific benefit – which allowed us to target the right audiences even further.
Control
With Web Stories, you decide where your content lives and for how long.
Creativity
Close platforms limit how you can create and share, but on the open web, the sky is the limit.
Success
Thrive on the open web by growing your community, generating revenue, and more in a way that feels authentic to your brand.